The age of average — Alex MurrellIntroduction:In the early 1990s, two Russian artists named Vitaly Komar and Alexander Melamid took the unusual step of hiring a market research firm. Their brief was simple. Understand what Americans desire most in a work of art. Over 11 days the researchers at Marttila & Kiley Inc. asked 1,001 US citizens a series of survey questions. What’s your favourite colour? Do you prefer sharp angles or so
