Ofcom relaxes TV ad rules for films, commercials and current affairs showsTV broadcasters will be able to run more ads during films and put commercials in current affairs programmes and documentaries for the first time, under new rules Ofcom introduced today. The changes, which come into force on September 1, are part of an overhaul of regulations to make a "shorter and simpler" advertising code. Broadcasters will be allowed to transmit one ad break for every 30 minutes
