The best experiences are all about reducing friction, and that takes many forms. Sometimes it means adding things in, like labels, tooltips or other signifiers. At other times it’s about stripping things back to the core, making it super clear what you’re supposed to do next. Last updated: 29 Apr 2014 Est. Read Time: 3 min Share this: Twitter Tagged: #design, #opinion Update (1st May 2014, pre caf