Check Your Inbox: Google Warns Publishers Serving Annoying Ads
Betty Crocker might want to check her inbox Thursday. The iconic brand is one of roughly a thousand online publishers that are set to receive an email from Google warning them that they are showing "highly annoying, misleading or harmful" ads. Although there aren't many ads on Betty Crocker's website, it does have popups, especially on its mobile site. And that's in violation of the Better Ads Sta
ESPN Bellies Up to the Bar with Out-of-Home Viewing Data
Every day, hundreds of thousands of TV impressions that occur beyond the bounds of home and hearth go undocumented, which translates into a whole lot of uncredited deliveries for networks that traffic in news and live sports programming. But as the industry gears up for the $20 billion upfront bazaar, ESPN and Fox Sports both say they are about to take the first steps toward making ratings guarant
RNC's Voter Data Provider Teams Up With Google, Facebook and Other Ad Firms
The Republican National Committee's exclusive data provider, Data Trust, is set to announce a slew of new partnerships with digital ad firms, part of an effort to make the party's voter information more readily available to candidates and allies after years of lagging Democrats. Data Trust has formed relationships with Google, Facebook, Rocket Fuel, Collective, Quantcast, Resonate, TubeMogul, Targ
Apple Said to Consider Paid Search Ads Inside the App Store
Apple has constructed a secret team to explore changes to the App Store, including a new strategy for charging developers to have their apps more prominently displayed, according to people familiar with the plans. Among the ideas being pursued, Apple is considering paid search, a Google-like model in which companies would pay to have their app shown at the top of search results based on what a cus
Facebook to Sell 100% In-View Ads, Let Brands Fact-Check Video Ad Views
Advertisers' viewability push has gotten Facebook to budge -- at least a little. Sometime later this year Facebook will begin letting advertisers only pay for an ad if 100% of it appeared on a person's screen. But there's no requirement on how long an ad would need to be in view before an advertiser is charged, according to a Facebook spokesman. The spokesman declined to comment on why Facebook is
Havas Says Its Contract Template Has Nothing to Do With Rebates; Some Vendors Aren't So Sure
As the debate continues about whether U.S. media agencies collect incentives to buy inventory and services from some companies over others, one template for a contract shows how each side of the table views the situation very differently. Two ad-tech vendors, speaking on the condition that they would not be identified in order to protect their business relationships, said they received the contrac
Microsoft Moves Ad and Media Business to Dentsu Aegis and IPG
Microsoft is moving its multibillion-dollar ad and media business, indicating a fresh-start approach under newly appointed CMO Chris Capossela. The tech giant has selected Interpublic Group as agency of record for advertising and global deployment while Dentsu Aegis will handle media planning, media buying and search advertising, the company said in a statement. "We are thrilled to work with the t
Memo to Adland: Enough With the Monkey Business
Over the past few years, you may have noticed fewer and fewer commercials featuring apes -- chimpanzees, in particular. That's a positive development, but the fact is there should be none. At the moment, we've seen two spots in circulation: One is an ad for Robitussin featuring a digital chimp in a green scarf, the other is a CareerBuilder Super Bowl spot featuring the real thing. The first spot s
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