How Sampling Works in Google Analytics 4 (GA4) - Online MetricsSampling in Google Analytics can be a real challenge. Read this post to enhance your knowledge on sampling, hit limits, thresholding and cardinality in Google Analytics 4. I have been using Google Analytics for 10+ years now and one of the biggest pains in Universal Analytics is sampling. There are certainly ways to deal with it, but for the regular (non-paying) user there isn’t a very good soluti
