Byron Sharp on why the best response to Covid-19 was to stop advertisingByron Sharp on why the best response to Covid-19 was to stop advertising He said that it is 'embarrassing arrogance' that marketers would think people were interested in what they had to say about the virus. The best brand response to Covid-19 was to stop advertising, Byron Sharp has told Campaign in an interview to mark the tenth anniversary of his seminal book How Brands Grow. Sharp was scathing
