Facebook starts opening its black box to keep advertisers from avoiding Audience Network | MarTech
MarTech » Performance marketing » Facebook starts opening its black box to keep advertisers from avoiding Audience Network Facebook starts opening its black box to keep advertisers from avoiding Audience Network Criticized for a lack of transparency, Facebook has started making concessions, including talks about private marketplaces. Late last May, GroupM’s head of paid social, Kieley Taylor, sent
IAB Study Highlights Brand Awareness And Context For Native Ad Success | MarTech
MarTech » Performance marketing » IAB Study Highlights Brand Awareness And Context For Native Ad Success IAB Study Highlights Brand Awareness And Context For Native Ad Success As publishers make more in-feed (also known as in-stream or native ads) inventory available, the Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study to look into what tends to make these ad campaigns s
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