Photo by Uriel Soberanes on UnsplashAs much as I like working with numbers, textual data keeps in existence in my workflow. I haven’t measured or analyzed it but I feel like the amount of textual data I had exceeds that of numeric data. The most significant difference between textual data and numeric data is the amount of cleaning and preprocessing they require. Numbers usually come in a format th
This article aims to use DAX to analyze customer purchase behavior in Power BI and to gain insight into product potential. Marco Russo and Alberto Ferrari have published a blog a few years ago called “Basket Analysis”, this interesting article describes in detail how to use DAX to calculate very useful measures such as the number of orders and the number of customers under any product portfolio. T
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