Search 4.0: Putting Humans Back In Search | Future of Search - Sponsored by Thomson Reuters
Previously I’ve covered what I dubbed Search 3.0, how search engines have evolved toward blending vertical or specialized results into “regular” web listings. Today, the step beyond that: Search 4.0, how personal, social and human-edited data can be used to refine search results. The Search Evolution So Far Before going ahead, let me summarize what I covered in my past article, in terms of how sea
Is Microsoft Cashback the Future of Search? | Future of Search - Sponsored by Thomson Reuters
Last week’s search news was dominated by Microsoft’s announcement of Live Search Cashback. The idea is simple: You use search to find things to buy (68% of retail purchases start at a search engine, according to Microsoft). Folks who want to sell you things are more than willing to pay to get your attention (this is pretty much the model of all advertising). If you use Microsoft’s new Cashback ser
Search 3.0: The Blended & Vertical Search Revolution | Future of Search - Sponsored by Thomson Reuters
After years of no real dramatic evolution in search, the third generation finally arrived. Google calls it Universal Search, and I’ve been tending to say “blended search” as a generic name for the change that’s now hit all the major search engines. But in doing the agenda for our upcoming SMX West conference, a better term for what’s going on finally clicked: Search 3.0. In this article, I’ll cove
A Search Is Not Just A Search | Future of Search - Sponsored by Thomson Reuters
For nearly fifteen years, search has been stuck in a pretty familiar presentation mode: A blinking cursor inviting your query, and after a split second, a refreshed page featuring ten blue links, more or less. In the past few years, a significant new feature has crept into the results portion of this otherwise predictable interface. Called “universal search,” the idea is to incorporate more than s
The Google Challengers: 2008 Edition | Future of Search - Sponsored by Thomson Reuters
Rich Skrenta — who, aside from creating the first computer virus, is more notable to search as a cofounder of the Open Directory Project and the Topix news search engine — has announced he’s founded a search start-up. A stealth one, as TechCrunch puts it. Don’t we already have several stealth search start-ups? Yep. Here’s a guide to who’s who. Blekko What we know so far about Blekko isn’t much, an
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