Don Norman's jnd.org / Why is 37signals so arrogant?
Andrew Park of Wired Magazine wrote a nice piece about the design philosophy of Jason Fried and David Heinemeier Hansson of 37signals: The Brash Boys at 37signals Will Tell You: Keep it Simple, Stupid. Brash is an understatement. I was quoted in the article because of my article arguing that simplicity is highly overrated: the tasks that we do require tools that match the requirements, and these a
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Serial entrepreneur and founder of many successful businesses Norm Brodsky writes the monthly Street Smarts column for Inc. magazine with editor-at-large Bo Burlingham. Together they have also written The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up. Erik talks with Norm Brodsky about The Knack for our latest Cool Friends interview. View our Archives for past interviews.
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