Don Norman's jnd.org / Why is 37signals so arrogant?Andrew Park of Wired Magazine wrote a nice piece about the design philosophy of Jason Fried and David Heinemeier Hansson of 37signals: The Brash Boys at 37signals Will Tell You: Keep it Simple, Stupid. Brash is an understatement. I was quoted in the article because of my article arguing that simplicity is highly overrated: the tasks that we do require tools that match the requirements, and these a
