Everybody has probably already realized that there is almost no data that we cannot get. We can get data about our website by using free tools, but we also spend tons of money on paid tools to get even more. Analyzing the competition is just as easy, competitive intelligence tools are everywhere, we often use Compete or Hitwise. Opens Site Explorer is great for getting more data about our and comp
![Excel Statistics for SEO and Data Analysis](https://cdn-ak-scissors.b.st-hatena.com/image/square/04d229f13b6c59b88a23489b38748300683376a7/height=288;version=1;width=512/https%3A%2F%2Fmoz.com%2Fimages%2Fblog%2Fbanners%2Fanalytics-2eba248_2021-03-31-031608.png%3Fw%3D1200%26h%3D630%26q%3D82%26auto%3Dformat%26fit%3Dcrop%26dm%3D1617160568%26s%3Dcfc51ba66dc28ebb4b8f9f7b94ab8386)