Government Digital Service
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Government Design Principles
1. Start with user needs Service design starts with identifying user needs. If you don’t know what the user needs are, you won’t build the right thing. Do research, analyse data, talk to users. Don’t make assumptions. Have empathy for users, and remember that what they ask for isn’t always what they need. Why we care more about effectiveness than efficiency or satisfaction by John Waterworth 10 ti
Government Transformation Strategy
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Companies House
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