The city of Troy, Michigan was facing a budget shortfall, and was considering closing the Troy Public Library for lack of funds. Even though the necessary revenues could be raised through a miniscule tax increase, powerful anti-tax groups in the area were organized against it. A vote was scheduled amongst the city's residents, to shut the library or accept the tax increase, and Leo Burnett Detroit
![Save the Troy Library "Adventures In Reverse Psychology"](https://cdn-ak-scissors.b.st-hatena.com/image/square/493cc993d29bcb4b448deafc81bb4db79b5bb4d6/height=288;version=1;width=512/https%3A%2F%2Fi.ytimg.com%2Fvi%2Fnw3zNNO5gX0%2Fhqdefault.jpg)