Published Feb 27, 2011 at 10:00 AM EST Updated Mar 15, 2011 at 9:16 AM EDT Imagine the most mind-numbing choice you've faced lately, one in which the possibilities almost paralyzed you: buying a car, choosing a health-care plan, figuring out what to do with your 401(k). The anxiety you felt might have been just the well-known consequence of information overload, but Angelika Dimoka, director of th
![The Science of Making Decisions](https://cdn-ak-scissors.b.st-hatena.com/image/square/e104765103fb176d1807159d6c46292a80f5f9c2/height=288;version=1;width=512/https%3A%2F%2Fd.newsweek.com%2Fen%2Ffull%2F56575%2Fbrain-begley-fe10-hsmall.jpg)