The Science of Making Decisions

Published Feb 27, 2011 at 10:00 AM EST Updated Mar 15, 2011 at 9:16 AM EDT Imagine the most mind-numbing choice you've faced lately, one in which the possibilities almost paralyzed you: buying a car, choosing a health-care plan, figuring out what to do with your 401(k). The anxiety you felt might have been just the well-known consequence of information overload, but Angelika Dimoka, director of th

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“With too much information, ” says Dimoka, “people’s decisions make less and less sense.”