Go-to-market, go-to-market strategy, or GTM strategy[1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers and achieve competitive advantage.[2][3] The goal is to enhance the overall customer experience by offering a superior product and/or more competitive pricing.[1] Developing a go-to-mar
![Go to market - Wikipedia](https://cdn-ak-scissors.b.st-hatena.com/image/square/5904a047c0e86d69953b4c035dbdeb4ed6fd255d/height=288;version=1;width=512/https%3A%2F%2Fupload.wikimedia.org%2Fwikipedia%2Fcommons%2Fthumb%2F5%2F52%2FGo-to-market_strategy.pdf%2Fpage1-403px-Go-to-market_strategy.pdf.jpg)