In 1981, a consultant named George Doran published a paper called: “S.M.A.R.T. Way to Write Management’s Goals and Objectives.” Since then, SMART has become a common strategy in goal setting. So why do we constantly forget about it, especially when it comes to personal goals? Ask people about their New Year’s Resolutions and you’ll get responses like: “Get in shape this year.”“Learn how to code.”“