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ブックマーク / cxl.com (17)

This I Believe - 25 Thoughts for Life
masakiplus 2016/06/25
Throughout his life, architect Bill Claudill wrote down notes on this and that, and organized those thoughts under the title This I Believe. When Tom Peters turned 60, he decided to scribble down 60 thoughts, one for each year – that seemed to capture his professional and personal journey.
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10 Statistics Mistakes and Traps in A/B Testing: The Guide for Optimizers
- 2 users
- cxl.com
- 学び
I. Statistics traps before testing Statistics trap #1: Too many variants Let’s test as many variants as possible; one of them will surely work. In most cases, testing too many variants at once is not a good idea. In general, the optimization process should always be hypothesis-driven. Throwing random ideas at the wall won’t get you any where. There’s another probl em with running too many tests: va
masakiplus 2016/06/17
Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. This post will illustrate the 10 most important statistical traps to be aware of.
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Social Commerce: What It Is, What It Isn't, and Why You Should Care
- 1 user
- cxl.com
- 暮らし
masakiplus 2016/06/11
Strangers into friends? Of course. Friends into customers? Yep, it’s relatively easy to promote your site (where followers and friends can make a purchase) on social media. Customers into salespeople? Sure, read up on NPS.
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Can You Turn Detractors Into Promoters?
- 1 user
- cxl.com
- 暮らし
masakiplus 2016/06/11
NPS isn’t the end-all be-all of customer data. But it does give you some insight into customer loyalty and satisfaction. One of its greatest powers is segmenting customers into three parts: detractors, passives, and promoters. This lets you market to them in different ways.
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Mobile Landing Pages: 4 Things that Work More Often than Not
masakiplus 2016/06/04
Let’s talk about the collective pain in everyone’s marketing ass. Pretty much everyone’s mobile conversions suck.
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4 Lessons Learned From 4 Years Of Non-Stop Data Analysis
- 1 user
- cxl.com
- 世の中
masakiplus 2016/06/04
Analytics is a field that moves fast. Most changes have happened as a result of the transition from PC computing to mobile. Mobile is still a new space for analytics. Things are happening quickly, and everyone’s looking for the newer, better, and faster solution.
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User Generated Reviews: Do They Affect Conversions?
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masakiplus 2016/05/29
Almost all business owners hate Yelp, but they understand its power. User generated reviews in general are tremendously influential in persuading people to buy.
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Why Linear Funnels Are a Simplified Reality (and What to Do About It)
- 1 user
- cxl.com
- 暮らし
masakiplus 2016/05/21
Would you rather optimize the path your visitor will actually take or optimize the path you think he should take? If you’d rather the former, then there’s something you need to know about linear funnels… they’re not a completely accurate representation of reality.
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8 Email Segmentation Examples That Can Boost Conversions
- 1 user
- cxl.com
- 暮らし
masakiplus 2016/05/21
You finally decide to invest the time and money into building an email list. Tons of articles explain the importance of email marketing for your business, but you continue to fail at achieving results. Instead you experience:
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5 Factors Making Your Site More (or Less) Credible
- 1 user
- cxl.com
- 世の中
masakiplus 2016/05/11
Who are you more likely to trust to tell you the truth: a preschool teacher or a used car salesman? A firefighter or a magician? A child or a politician? Some people are simply deemed more or less credible based on surface-level factors. The same is true for websites. [Tweet It!]
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Running Before You Walk: What You Need to Know About Personalization
- 1 user
- cxl.com
- 世の中
masakiplus 2016/05/02
Web personalization is all the rage, but are you trying to run before you’ve learned how to walk? Don’t trip and stumble in your drive to master shiny, new techniques – instead, learn what you need to get accomplished first, and what the pitfalls are if you don’t.
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Universal Analytics: Understanding the Value of the User-ID w/ Justin Cutroni
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masakiplus 2014/05/01
You may have heard that Google recently announced that Universal Analytics was officially out of beta. But what does that mean & more importantly, how can you take advantage of Universal Analytics to improve your business?
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8 Web Design Principles and Laws that Work in 2023
By: Peep Laja Published: Sep 26, 2022 | Last updated: Jan 2, 2023 Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design looks like crap, it won’t do you much good. Design is not just something designers do. Design is marketing. Design is your product and how it works. The more I’ve learned about
masakiplus 2014/03/19
Tommy evaluates Cheap Recipe Blog, and The Murray Group, an independent insurance agency out of Rochester NY for user friendly & conversion oriented design.
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Finding The High Converting PPC Keywords That Are Right Under Your Nose
- 1 user
- cxl.com
- 暮らし
masakiplus 2014/02/28
Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website.
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How to Design an Ecommerce Checkout Flow that Converts
- 3 users
- cxl.com
- 学び
By: Peep Laja Published: Apr 23, 2019 | Last updated: Jan 10, 2023 Your ecommerce checkout flow is where the money is at. Think about it. Random visitors leave the site before ever entering the checkout funnel. Motivated buyers come here to finish their order. Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. An ecommerce site that I an
masakiplus 2014/02/21
Today’s review is about ecommerce checkout funnel. I’m reviewing only a single site: Vintage King Audio. Now might be a good idea to re-read this: The Ultimate Guide to Increasing Ecommerce Conversion Rates.
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8 Ways To Keep Your Email Engagement Alive & Lucrative
- 1 user
- cxl.com
- 暮らし
masakiplus 2014/02/21
According to digital marketing firm Lyris, you should expect to lose 30% of your email subscribers every year. The first case is just your bad luck. Perhaps the subscriber was using their work address and got a new job, or they got bored with their username and got a new one.
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Image Sliders: Should You Use a Carousel in 2023?
- 5 users
- cxl.com
- 学び
By: Peep Laja Published: Jun 8, 2022 | Last updated: Apr 13, 2023 I’m sure you’ve come across dozens, if not hundreds, of image carousels or sliders (also called “rotating offers”). You might even like them. But the truth is that they’re conversion killers. So if image carousels aren’t effective, why do people use them? Two reasons: Some people think they’re cool. But “cool” doesn’t make you money
masakiplus 2014/02/20
I’m sure you’ve come across dozens, if not hundreds of image sliders or carousels (also called ‘rotating offers’). You might even like them. But the truth is that they’re conversion killers. So if they’re not effective, why do people use them? 2 reasons:
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