GoBoiano - Personifications That Prove Japan Can Make Anything CuteIn anime and manga there is a noticeable culture of transforming the everyday; the technological and the cultural into a single representative entity. There are many terms to describe this culture - Personification, Moe Anthropomorphism (or Moe Gijinka) and Humanization (Gijinka). Together, however, it can be concluded that all these terms fall under the larger umbrella of Mascot Culture. Mascots
