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Most People Rarely—Or Never—Go to the Movies Nowadays | TIME.com

If you still go to the movies fairly regularly, you’re in the minority, according to a new survey. On the behalf of CouponCabin, Harris Interactive conducted a poll gauging consumer interest in hitting the movie theater. For the most part, interest is fading. Slightly more than 6 in 10 (61%) of adults said that they rarely or never go out to the movies. What’s more, of those who do go to the movie

nabinno 2017/01/02

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Allocate Your Time and Your Effort | TIME.com

To succeed in today’s busy world, you need to decide what to excel at and what to do just adequately enough. Break down activities you do into three categories: invest, neutral, or optimize. “Investment” pursuits are areas where more time and a higher quality of work lead to an exponential payoff, such as strategic planning. Aim for A-level work here. In “neutral” activities, more time spent doesn

nabinno 2016/04/28

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The controversy surrounding the cost of Dan Ariely’s Hershey’s Kiss | TIME.com

The controversy surrounding the cost of Dan Ariely’s Hershey’s Kiss For some time I’ve been trying to figure out how best to express my annoyance—is annoyance the right word? I think it is—at the ever-growing group of books that seek to use social science research to explain how people often don’t act in their own economic self-interest. It’s not that I think research by psychology PhDs isn’t a us

nabinno 2015/07/20

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The Power Rangers Turn 20 and Morph Back Into Relevance | TIME.com

James Devaney / WireImage / Getty ImagesThe Power Rangers visit Wall Street for their 20th Anniversary Bus Tour on Feb. 11, 2013 in New York. Brace yourself, because this story is going to make you feel really old. The Power Rangers — those brightly colored teenage superheroes that have at various times been ninjas, space cadets, race-car drivers, samurai and everything in between — turn 20 years