The Amazon Flywheel or Amazon Virtuous Cycle is a strategy that leverages customer experience to drive traffic to the platform and third-party sellers. That improves the selection of goods, and Amazon further improves its cost structure so it can decrease prices which spins the flywheel.
![Amazon Flywheel: Amazon Virtuous Cycle In A Nutshell - FourWeekMBA](https://cdn-ak-scissors.b.st-hatena.com/image/square/5a9446f7379e4151e70bef12460fe120da74d9b5/height=288;version=1;width=512/https%3A%2F%2Ffourweekmba.com%2Fwp-content%2Fuploads%2F2019%2F03%2Famazon-flywheel.png)