11 Trends that Will Shape Work in 2022 and Beyond
Summary. We’ve been living through the greatest workplace disruption in generations and the level of volatility will not slow down in 2022. New Covid variants will continue to emerge and may cause workplaces to temporarily go remote again. Hybrid work will create more unevenness around where, when, and how much different employees are working. Many employees will be greeted with real wage cuts as
A/B Testing: How to Get It Right
Summary. In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled experiment—an A/B test—to try it out. The test showed that the change increased revenue by an astonishing 12%. It ended up being t
How Design Thinking Is Improving Patient-Caregiver Conversations
Summary. It’s natural for patients to be afraid of surgery — but recent research found that there are actually four different types of patient reactions. In this piece, the authors describe how a team from Rotterdam Eye Hospital leveraged design-thinking to better understand how different patients felt about their upcoming eye surgeries, as well as what doctors and staff could do to support them.
Scientists Working Outside Their Fields Are More Likely to Become Entrepreneurs
After spending years and significant financial investment to earn a university degree, why do people take jobs outside of their field of study? The lack of jobs in their area of education must have forced these workers into a mismatch, right? At least, that’s what many people assume. But this is not the full story. To be sure, labor market conditions are important. Yet even in STEM fields where un
The Rise of WhatsApp in Brazil Is About More than Just Messaging
For most people in Brazil, texting was never truly accessible. The cost of SMS in the country was as much as 55 times more than in North America and far too expensive for most residents. So when the messaging service WhatsApp entered the market, in 2009, allowing users to send messages to anyone for free and regardless of their mobile carrier, people gravitated toward the platform. Today, 96% of B
How to Design Work Projects for Maximum Learning
Skill development is clearly a major priority for companies and managers these days. Enrollment in learning programs has surged over the last few years to generate a global executive education market of over $70 billion a year. People are also being asked by their bosses or HR to attend conferences, read case studies, watch videos, and try their hand at simulations, all with the goal of picking up
Getting People to Believe in Something They Can’t Yet Imagine
What would you do if you had a working prototype of a revolutionary tablet computer that was receiving rave reviews well before Apple came out with its iPad? Cancel further funding for the project in favor of developing an updated version of an existing company product? In hindsight that seems crazy, but it’s exactly what Microsoft did with its prototype “Courier” tablet.
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