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BI Intelligence Native ads — or ads that take on the look and feel of the content surrounding them — are taking over digital advertising. By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off histo

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Goldman Sachs thinks there's about to be a huge restructure in the online ad market. Wikimedia Commons What's most interesting about Goldman Sachs' "New Ads on the 'Block'" report isn't so much its findings on what's happening now, but rather the potential outcomes its analysts believe could soon come to fruition, which will completely change the shape of the digital advertising market. Ultimately

Instagram CEO Kevin Systrom. Reuters Pictures/Lucas Jackson By opening up an API to partners, marketers can now — for the first time — start buying Instagram ads and planning their Instagram marketing in a more automated fashion, alongside their other digital ad buys on Facebook or Twitter. Before, buying Instagram ads was an exceptional case in the media plan that required contacting an Instagram

BII Mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of "mobile-first" users. Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny).

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