Turnaround of mixi, inc1. KNOWLEDGE FOR ACTION TURN AROUND OF MIXI, INC. FROM THE FRONTLINE OF YEAR-LONG WAR November 2014 Kenta Takeuchi (Former GM of Corporate Planning Office of mixi, Inc.) 2. KNOWLEDGE FOR ACTION mixi, Inc. Kenta Takeuchi 2 Headquarter Key Businesses 2000 Kenji Kasahara Tokyo, Japan • Social networking service "mixi" (Japan version FB. Used to have approx. 15mil MAU) • Smartphone-based gaming app "M
