Secret of Googlenomics: Data-Fueled Recipe Brews Profitability
It's a system of constant self-analysis: a data-fueled feedback loop that defines not only Google's future but the future of anyone who does business online. In the midst of financial apocalypse, the gadflies and gurus of the global marketplace are gathered at the San Francisco Hilton for the annual meeting of the American Economics Association. The mood is similar to a seismologist convention in
Road Map for Financial Recovery: Radical Transparency Now!
The financial world doesn't need new regulations. It needs radical transparency. Photo: AP Photo/Mark Lennihan On the morning of March 29, 1933, dozens of reporters filed into the Oval Office for a press conference with the new president. Franklin Roosevelt had taken office earlier that month amid the greatest economic crisis the US had seen: 5,700 banks had failed, 25 percent of the country was u
25 Years of Mac: From Boxy Beige to Silver Sleek
In 1984, Steve Jobs gave the world a little beige box. Twenty-five years later, Apple is still thinking different. Photo: Adrian Gaut It's the 25th anniversary of the Apple Macintosh, but Steve Jobs' eyes are dry. At the company headquarters in Silicon Valley, where he was presenting a set of new laptops to the press last […] In 1984, Steve Jobs gave the world a little beige box. Twenty-five years
Inside Chrome: The Secret Project to Crush IE and Remake the Web
On the eve of the launch, Pichai shares some of his ambitions for Chrome. How many people will use it? "Many millions," he says. "I want my mom to use it. I want my dad to use it." Chrome development team from left, Mark Larson, Brian Rakowski, Darin Fisher, and Ben Goodger * Photo: Joe Pugliese *Brian Rakowski walks to the whiteboard in a small conference room in Building 41 on Google's Mountain
Tech Firms Turn to Experimental Economists
For the last 15 years, economist Kay-Yut Chen has been quietly toiling away in Hewlett-Packard’s labs, running experiments mostly on nearby Stanford students to help determine such things as the best incentive schemes to use with the hardware maker’s suppliers and distributors, and how to set the right pricing and policies for H.P.’s online store. […] For the last 15 years, economist Kay-Yut Chen
Infoporn: Tap Into the 12-Million-Teraflop Handheld Megacomputer | WIRED
Skip Article Header. Skip to: Start of Article. Never mind Web 3.0: The next stage in technological evolution is a single worldwide computer. Collectively, we are already assembling this megacomputer from our billions of Net-connected PCs, cell phones, PDAs, and the like. As an increasing number and variety of devices are lashed to one another via the Internet and other communication systems, they
The End of Theory: The Data Deluge Makes the Scientific Method Obsolete
Illustration: Marian Bantjes “All models are wrong, but some are useful.” So proclaimed statistician George Box 30 years ago, and he was right. But what choice did we have? Only models, from cosmological equations to theories of human behavior, seemed to be able to consistently, if imperfectly, explain the world around us. Until now. Today companies […] Illustration: Marian Bantjes "All models are
In a Letter to His Kids, Wired's Founding Editor Recalls the Dawn of the Digital Revolution
In a Letter to His Kids, Wired's Founding Editor Recalls the Dawn of the Digital Revolution Wired cofounder Louis Rossetto sits for an interview with CNN in December 1992, just before the January 1993 launch. Photo: Courtesy Louis Rossetto Dear Orson and Zoe, Fifteen years ago, when your mom and I started Wired, you weren't even born. And now look at you — you guys were playing Go Fish with the or
Meet Hiroyuki Nishimura, the Bad Boy of the Japanese Internet
In a culture that prizes decorum, Hiroyuki Nishimura's Web video site and bulletin board are a chaotic — and sometimes obscene — free-for-all. Illustration: Christoph Niemann I'm sitting in a sterile white conference room waiting for Hiroyuki Nishimura. Japan is a nation where the 3:17 train arrives every day at 3:17 — not 3:16 or 3:18 — and Nishimura is 45 minutes late. The PR assistant who pains
Cloud Computing. Available at Amazon.com Today
Photo: Joe Pugliese Jeff Bezos' store in the sky is hard to beat for books, CDs, and a zillion other products. It's also great for quick technology fixes. Say you need a fat HP server for hosting the too-moronic-to-fail Facebook app you plan to launch next week. Only $1,300 and change! Hit 1-Click. Select expedited shipping. […] * Photo: Joe Pugliese * Jeff Bezos' store in the sky is hard to beat
This Psychologist Might Outsmart the Math Brains Competing for the Netflix Prize
Illustration: Jason Munn At first, it seemed some geeked-out supercoder was going to make an easy million. In October 2006, Netflix announced it would give a cool seven figures to whoever created a movie-recommending algorithm 10 percent better than its own. Within two weeks, the DVD rental company had received 169 submissions, including three that were […] * Illustration: Jason Munn * At first, i
Open Source Software Made Developers Cool. Now It Can Make Them Rich
Illustration: Riccardo Vecchio Last spring, marketer and blogger Hugh MacLeod posted a question on his site: If open source is such a phenomenon, where are all the open source billionaires? His audience wasn't amused. Open source software relies on a community of volunteer developers who tinker on, write for, or amend a program, then give it […] * Illustration: Riccardo Vecchio * Last spring, mark
How Apple Got Everything Right By Doing Everything Wrong
Silicon Valley loves transparency and cooperation. Not Steve Jobs. Apple flouted tech’s do-good philosophies—and thrived. While Apple's tactics may seem like Industrial Revolution relics, they've helped the company position itself ahead of its competitors and at the forefront of the tech industry. Sometimes, evil works.Illustration: Elena Lacey; Getty Images One Infinite Loop, Apple's street addre
Free! Why $0.00 Is the Future of Business
Clever business models and the falling price of storage, bandwidth, and processing have given rise to a new economy. Call it “freeconomics.” Scenario 1: Low-cost digital distribution will make the summer blockbuster free. Theaters will make their money from concessions—and by selling the premium moviegoing experience at a high price.Photo Illustration: Jeff Mermelstein At the age of 40, King Gille
David Byrne’s Survival Strategies for Emerging Artists — and Megastars | WIRED
Skip Article Header. Skip to: Start of Article. Full disclosure: I used to own a record label. That label, Luaka Bop, still exists, though I'm no longer involved in running it. My last record came out through Nonesuch, a subsidiary of the Warner Music Group empire. I have also released music through indie labels like Thrill Jockey, and I have pressed up CDs and sold them on tour. I tour every few
David Byrne and Thom Yorke on the Real Value of Music
It seemed like a crazy idea. When Radiohead said it would release its new album, In Rainbows, as a pay-what-you-will digital download, you’d have thought the band had gone communist. After all, Thom Yorke and company are one of the world’s most successful groups — a critical darling as well as a fan favorite for nearly 15 years. They hadn’t put out a new album in more than four years, and the mark
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Clive Thompson on How YouTube Changes the Way We Think
Book Excerpt: The Canary in the Coal Mine
How the Ideas and Events of 1993 Created the World We Live in Today | WIRED
Should Web Giants Let Startups Use the Information They Have About You?