Booz: Adaptability Is Key for Social Media SuccessAmong a list of 12 social media success enablers, the ability to react and adapt quickly to change is ranked as the most important factor for succeeding in today's social media environment, according to a new survey from Booz & Company and Buddy Media Research. Among surveyed Fortune 500 marketers, 94% cite the ability to adapt quickly to change as the most critical enabler of social media success
