Mobile E-Commerce Usability: An Original UX Research Study – Baymard InstituteResearch Topic Mobile E-Commerce UX How do you design a user-friendly shopping experience for a 5-6 inch screen? Mobile traffic has soared in recent years and now often constitutes 50% of all traffic on many e-commerce sites. However, it’s not uncommon for mobile e-commerce sites to still have a significantly poorer conversion rate than their desktop counterpart – in some cases converting less tha
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