For start-ups, the benefit is having IDEO’s design thinking on demand. Applications are due by July 15th. Apple. Samsung. Procter & Gamble. OXO. Walgreens. Ford. Toyota. 3M. Design firm IDEO has done work for them all in their 21-year history, a go-to service for the richest companies in the world–and their competitors–who are in constant need of fresh ideas. But now, IDEO has decided to add on so
![IDEO Launches A Start-Up Incubator (But Don’t Call It An Incubator)](https://cdn-ak-scissors.b.st-hatena.com/image/square/86427a7e58c7b6edeb746f351d0cb475b8577cec/height=288;version=1;width=512/https%3A%2F%2Fimages.fastcompany.net%2Fimage%2Fupload%2Fw_1280%2Cf_auto%2Cq_auto%2Cfl_lossy%2Fw_596%2Cc_limit%2Cq_auto%3Abest%2Cf_auto%2Ffc%2Finline-ideo-chicago.jpg)