John Battelle's Search Blog Conversational Marketing: PGM v. CM, Part 3
John Battelle's Search Blog Thoughts on the intersection of tech, business, and society. (image) Grab a favorite beverage if you're going to read this one. It's rather long….. OK. If you believe that conversational media (post 1, post 2) represents an important emerging category in the overall media landscape, the question must be begged: how does one pay for it? What is… (image) Grab a favorite b
John Battelle's Search Blog Packaged Goods Media v. Conversational Media: Part Two
John Battelle's Search Blog Thoughts on the intersection of tech, business, and society. I started my last missive on Packaged Goods Media (PGM) v. Conversational Media (CM) with an overview of the tectonic changes in leadership at the digital units of major media companies. One day later, Yahoo announced its own radical reorganization – COO Dan Rosensweig is leaving, and media unit… I started my
John Battelle's Search Blog Packaged Goods Media vs. Conversational Media, Part One (Updated)
John Battelle's Search Blog Thoughts on the intersection of tech, business, and society. In the past month or so, three senior executives charged with running the interactive units of major media companies have either been shown the door, or have left on their own accord because they found their jobs no longer fit their character. Jon Miller, who took AOL from death's… In the past month or so, thr
1
リリース、障害情報などのサービスのお知らせ
最新の人気エントリーの配信
処理を実行中です
j次のブックマーク
k前のブックマーク
lあとで読む
eコメント一覧を開く
oページを開く
