Eye Tracking: Best Way to Test Rich App Usability
Eye tracking has recently been debated on many fronts, with a particular focus on the ways people misuse it, and how some use eye tracking only as a way to “wow” clients. In our experience, however, it’s invaluable in bringing to light key findings that are otherwise unattainable through other user testing methods. Eye tracking offers UX people the ability to: Leave a participant alone during a te
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Eye Tracking and Web Usability: A Good Fit?
