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President of WebFX. Bill has over 25 years of experience in the Internet marketing industry specializing in SEO, UX, information architecture, marketing automation and more. William’s background in scientific computing and education from Shippensburg and MIT provided the foundation for MarketingCloudFX and other key research and development projects at WebFX. One of the most variable aspects of we
“Most computer books are vast, full of irrelevant history and bloat, and produced on toilet paper. FSS are different: short, to-the-point books produced with care and a pleasure to read.” “I'm a huge fan of the Five Simple Steps brand and products. They're constantly putting out superb content for such a small independent publisher. I'm a particular fan of the pocket guides. Often I'll need more t
Information architecture is a task often shared by designers, developers, and content strategists. But regardless of who takes on the task, IA is a field of its own, with influences, tools, and resources that are worth investigation. In this article we’ll discuss what information architecture really is, and why it’s a valuable aspect of the user experience process. Along the way we’ll share the hi
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