Ad of the Day: Cristiano Ronaldo Swaps Lives With a Kid in Nike's Epic Euro 2016 Film Ringan Ledwidge directs the brand's longest-ever spot It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspective