It was Monday, April 9, 2012 and we were at a team dinner. We were launching Everyme the next day at 10:00am. Launch was a Tuesday, of course. Consumers use their phones and the web more on Tuesdays than any other day. We had everything set: the TechCrunch article, the AllThingsD piece, and a handful of interviews with top tech blogs. We had 25,000+ people that had signed up to be notified about o