How Snapchat is targeting the over-35 crowd

A yellow billboard. No text. Just a small, faceless ghost at the center. For months, people have encountered this sight along roads nationwide, leaving those not in the know curious or confused. In Los Angeles, you might’ve caught it heading toward Los Angeles International Airport on Century Boulevard. Is it unfinished? Some Halloween prank? Turn to a kid, and no doubt, you’ll get filled in: It’s

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35歳以上の層でSnapchatが急速に広がっているらしい