The end of the BuzzFeed era in news | Semafor

Peretti hired me in 2012 to build a news organization for the exploding social web. For a few years, we felt the wind of Facebook, Twitter, and Pinterest at our backs, and we did journalism that treated those sites as the front page of the new internet. At first, we celebrated and immersed ourselves in an optimistic web culture that imagined a reader who cared about which Disney princess she was,

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“”slow to accept that the big platforms wouldn’t provide the distribution or financial support required to support premium-free journalism”