Using Visual Loudness for Better Wayfinding | Viget

“It needs more ‘pop’.” Can I tell you how many times I’ve heard that phrase? It’s the sad reaction to a design that could lack proper emphasis. My reaction is usually something like, “if everything pops, nothing pops.” Does this sound familiar? Over time I’ve learned this can be a symptom of not better understanding hierarchy and priority as it relates to visual loudness. Well-designed interactive