Category: viralLearning Viral: The Basic Viral ModelI have written in the past about how people include “viral” in their marketing plan but are missing the point of what’s really happening. Your site can be growing but not viral! Shocked? How can this be.Not Viral Model 10 people join your site * 10 invites sent per person sent * 10% of those people convert to new users = 10 new users to the site1