Nielsen: TV and Online Advertising Will Merge by 2020 - ClickZNielsen: TV and Online Advertising Will Merge by 2020 A recent report by Nielsen and Simulmedia says that even with their differences, TV and online advertising will converge in the not-so-distant future. TV and online advertising remain separate for now, but the increasing digital viewing, technological innovation, and new measurement capabilities are driving the two divided structures toward int
