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This dissertation comprises of three chapters, each exploring different issues in the industrial organization of the pharmaceutical industry. In the first chapter, I study the effects of television advertising of antidepressants using a novel method comparing households near the borders of television markets. I find that advertising has positive benefits on the market as a whole, including competi
Chapter 1 studies the optimal strategies of a monopolist selling a good to consumers who engage in word of mouth communication. The monopolist uses the price it charges to influence both the proportion of the population that is willing to purchase the good and the pattern of communication that takes place within the social network. I find a number of results: (i) demand is more elastic in the pres
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Chapter 1 analyzes how pre-play communication and evolution together do or do not lead to socially efficient equilibria in 2 x 2 symmetric coordination games. In our evolutionary dynamics, there are committed players who can choose only one particular action of the base game, as well as those players who can choose message contingent actions, and the evolution in the choice of message is faster th
An ideal datacenter network should provide several properties, including low median and tail latency, high utilization (throughput), fair allocation of network resources between users or applications, deadline-aware scheduling, and congestion (loss) avoidance. Current datacenter networks inherit the principles that went into the design of the Internet, where packet transmission and path selection
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