There are a lot of Trello things out there: web and mobile apps, marketing pages, documentation, blog themes, emails, t-shirts, stickers, help sites, swag, presentations, business cards, hats, and maybe a one-off belt buckle. When we put Trello things in front of people, we want them to feel Trello-y. In the past, we had slightly different ideas of what that meant, so we spent a little time codify