Apple purchased Placebase in July to replace Google Maps? On July 7th, Fred Lalonde, the founder of openplaces.org announced in a tweet that Apple had bought the company that produced the Maps API that his company used in their software. Pushpin is the name of the software API that Openplaces uses and it is made by a company called Placebase. "Apple bought PlaceBase - all hush hush. Pushpin site