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How the Add To Cart Button Can Reinforce Your BrandingAt first the "Add to Cart" button may seem like a minor detail, but it has the potential to create an emotional connection with your brand. Your choice of shape, color, font and button text all affect that connection. Urban Outfitters' felt pen lettering echoes the brand's edgy, street persona (it may however be at the expense of findability as
Winning by Being Valuable It's a challenge to come up with high ROI trade show booth design ideas that work well. And custom made stands in particular, present even more complexity, due to their size. But there is a popular and cost-effective option you can use to make your stand be noticeable. How could the core competences of a industry leader be seen when the quality of its products is, by natu
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