Google became the world’s most profitable internet company on the back of search advertising. Now, it’s turning another popular web service into a major cash machine. Google Maps is an indispensable part of life for more than 1 billion people, who use it to commute, explore new cities or find a hot new restaurant. The service has been mostly free, and free from ads, since it launched 14 years ago.
Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships. The Facebook-owned platform announced the update at a breakfast Tuesday for businesses and "influencers," the web celebrities who h
Instagram is testing direct response ads inside its Stories section, allowing sign-up and app-install pitches, among other salesy formats. On Wednesday, Instagram served an ad in Stories from SumUp, an e-payment device company, that prompted people to swipe up to sign up for its service. Until now, Instagram Stories ads have only offered broad "reach" objectives for branding purposes and not more
Earlier this month, a Tesla Model X (assisted-driving car) drove itself to a hospital and saved the owner's life. Some people still see these examples and think autonomous driving is in our far-off future. Yet, in reality, it's already here. The technology isn't perfect, but it's improving at a blistering rate. Certainly faster than we humans will improve our driving abilities or improve safety me
Last year, Facebook began giving marketers more information about the people who were nearby their stores. Now, it's building on that, giving advertisers data about those who were served an ad and then traveled into a store, as well as adding features to its local ads designed to make store location easier for consumers. Facebook is also letting advertisers link transactions to ads with the help o
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Google has updated DoubleClick for Publishers to make it easier to sell native ads that look good across device screens and experiences including mobile websites, apps and desktop sites, the company said Tuesday. The move underscores Google's aim to enable native advertising via programmatic ad exchanges, though right now it affects only ad sales where there is a direct relationship between publis
Even as batches of smaller, startup retailers are quick to embrace "buy" buttons, don't expect the technology to move the needle too far into the black for bigger mainstream retailers this holiday season. Google, Pinterest, Facebook, Twitter, YouTube and Instagram are testing various ways consumers can buy items directly from their platforms in an effort to spur mobile shopping—though not all buy
Facebook is looking to sell retailers on selling more products through Facebook. After rolling out its "buy" button and adding e-commerce shops to companies' Facebook pages, the social network plans to start testing two new ways for merchants to market their wares on the social network, including a new Amazon-lite shopping marketplace for mobile and more shoppable mobile ads. Facebook's rationale
Facebook has been using social plug-ins such as the like and share buttons placed on others' sites to add to what it knows about the 1.49 billion people that use the social network each month. Next month it will start using that information to target ads -- as it said it would in June 2014 -- but before that happens it's giving people an easier way to opt out of those behaviorally targeted ads. Fa
YouTube is tweaking its commercials to be more like interactive infomercials. A month after YouTube added interactive cards to its skippable TrueView ads, retail advertisers can now use those card overlays to include product information, images and links to purchase a product on a brand's site. They can also use these ads to remarket to people who may have checked out a product on a brand's site w
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