Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases
Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases Retailers will receive real-time data on conversions Facebook is introducing ways to measure just how effective online ads are at increasing in-store visits and offline sales while also making it easier for users to find businesses closest to them. Today, the social network is adding several new measurement tools that will
The 13 Biggest Brand Fails of 2014
Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona. That's about all you ask from the marketers on this list of 2014 brand fails, which run the gamut from arrogant to sexist to obscene to just plain stupid.
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