Even a URL tells a story Apple iPod URL: http://www.apple.com/ipod Sony Walkman URL: http://store.sony.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&storeId=10151&langId=-1&categoryId=16178 Sony’s War-and-Peace URL is what you see even if you just type in Sony.com/Walkman and hit go. They can’t produce that page for you without all of this business at the top. Apple’s URL is really