The launch of AOL/Netscape’s multi-channel Digg clone/killer came in the same week as news of new verticals in the soon-to-be-launched version 3 of Digg. As with vertical search, both Digg and its imitators see an opportunity to carve up the community-driven news category. The same is true of the related memetracker category, with Gabe Rivera now running four vertical versions of the original Meme
![Vertical 2.0 vs. Mass 2.0](https://cdn-ak-scissors.b.st-hatena.com/image/square/c44138da23755a6460f46d5ab0db25f6b40b6ea7/height=288;version=1;width=512/https%3A%2F%2Fpublishing2.scottkarp.ai%2Fcontent%2Fimages%2F2021%2F12%2Fpublishing2_logo-2.png)