iPad and Kindle Reading Speeds
Summary: A study of people reading long-form text on tablets finds higher reading speeds than in the past, but they're still slower than reading print. Many companies are betting big that electronic book readers will be one of the main ways people read long-form text in the future. However, such products will succeed only if the reading experience is much better than the misery of reading from PC
How Little Do Users Read?
Summary: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. We've known since our first studies of how users read on the Web that they typically don't read very much. Scanning text is an extremely common behavior for higher-literacy users; our recent eyetracking studies further validate this finding. The only thing we've been miss
Top 10 Application-Design Mistakes
Summary: Application usability is enhanced when the UI guides and supports users through the workflow. Designing complex applications is a challenging undertaking. Building applications that have both the depth to support complicated tasks and the intuitiveness to make it clear how to get that work done is a tremendous challenge. We spend a full day on this topic in our Application Design for Web
Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored
Summary: A site did most things right, but still had a miserable 14% success rate for its most important task. The reason? Users ignored a key area because it resembled a promotion. Putting the answer to a typical user's main question in big red type at the top of your homepage would guarantee high usability, right? Wrong — at least for the U.S. Census Bureau's homepage, where 86% of users failed
Write Articles, Not Blog Postings
Summary: To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers. I recently served as a "consultant's consultant," advising a world leader in his field on what to do about his website. In particular, this expert asked me whether he should start a weblog. I said no. You probably already
Usability ROI Declining, But Still Strong
Summary: The average business metrics improvement after a usability redesign is now 83%. This is substantially less than 6 years ago, but ROI remains high because usability is still cheap relative to gains. Six years ago, we conducted a survey of design projects and found that, after redesigning for usability, the average improvement in key performance indicators (KPI) was 135%. We've recently com
10 Best Intranets of 2023: What Makes Them Great
In recent years, the average intranet-team size has grown. How Long Does It Take to Redesign an Intranet? This year, teams took between 6 and 45 months to create their winning designs. The average duration was 25 months (standard deviation = 12.3 months), which is similar to the averages from recent years. This average is slightly higher than last year’s (25 vs. 23 months) –– likely because of the
Usability in the Movies: Top 10 Bloopers
Summary: User interfaces in film are more exciting than they are realistic, and heroes have far too easy a time using foreign systems. The way Hollywood depicts usability could fill many a blooper reel. Here are 10 of the most egregious mistakes made by moviemakers. 1. The Hero Can Immediately Use Any UI Break into a company — possibly in a foreign country or on an alien planet — and step up to th
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Web 2.0 Can Be Dangerous...
Long vs. Short Articles as Content Strategy
Intranet Users Stuck at Low Productivity
Nielsen Norman Group: usability consulting, training & user research reports