UX Design Versus UI Development :: UXmatters
I was recently reminded of the import of this problem, when a UX Designer lamented that he had approached the Product Manager for a new product with the question: “Have you thought about how to ensure the quality of the user experience?” The Product Manager’s answer was: “Oh yes, so-and-so is developing the UI,” where so-and-so was a talented and user-focused UI Developer. So, how do we break into
UX Strategy on the Job: An Interview with Three UX Strategists :: UXmatters
The role of UX Strategist is a relatively new one on UX design teams. From time to time, senior UX professionals ask me, in my capacity as manager of the UX Strategy and Planning group on LinkedIn, how they can move into UX strategy as a career-growth path. In an earlier UX Strategy column on UXmatters, “What Does a UX Strategist Do?” I partially addressed this question by analyzing UX Strategist
UX Design Defined :: UXmatters
Unfortunately, in the field of user experience, people often confuse terms like information architecture, interaction design, visual design, usability engineering, and UX design. In some cases, people use these terms almost interchangeably. This article provides a lexicon of these terms and more clearly defines the role of the user experience designer. Information Architecture Information architec
Developing UX Agility: Letting Go of Perfection :: UXmatters
A few years ago, our Development organization championed a move from a waterfall development approach to an agile development process. [1] Our User Experience Design team had already established a well-respected place in our organization, and everyone had a clear understanding of our roles and responsibilities within our waterfall development process. However, the agile literature that informed ou
Date Filters: Successful Calendar Design Patterns :: UXmatters
When it comes to user interfaces, people’s initial impression is usually the most telling. Take a look at this search interface from the California Department of Corporations Web site, pictured in Figure 1. Not only are there no useful date defaults, there is absolutely no indication of what range of dates would be acceptable. Could a user perhaps search as far back as 1913? It looks like we haven
The Rise of Cross-Channel UX Design :: UXmatters
A few Saturdays ago, I was walking around Greenwich in southeast London when I decided to peruse the local bookshop. Drawn to a display titled “Utopias and Dystopias,” I noticed the book A Brave New World sitting beside George Orwell’s 1984, which I had read and remembered enjoying. Curious about the association between the two, I picked up A Brave New World and glanced over the back cover. I then
The Value of Customer Journey Maps: A UX Designer’s Personal Journey :: UXmatters
What Are Customer Journey Maps? Customer journey maps are documents that visually illustrate an individual customer’s needs, the series of interactions that are necessary to fulfill those needs, and the resulting emotional states a customer experiences throughout the process. need—what a customer has set out to achieve interactions—the necessary steps for a customer to satisfy those needs and achi
Framing the Practice of Information Architecture :: UXmatters
“The practice of information architecture is the effort of organizing and relating information in a way that simplifies how people navigate and use information on the Web.”—DSIA Research Initiative Over the past two decades, the volatile evolution of Web applications and services has resulted in organizational uncertainty that has kept our understanding and framing of the information architect in
Design Strategies for Brand Landing Pages on Mobile Devices :: UXmatters
On the desktop Web, ecommerce landing pages get a bum rap—sometimes well deserved. Laden with ads and gimmicks, pushing items with higher markups, and confusing customers with complicated information architectures, these marketing monstrosities typically strongly underperform the search results pages from a simple keyword search. However, passing a death sentence on all landing pages may be premat
International Address Fields in Web Forms :: UXmatters
As enablers of online conversations between businesses and customers, Web forms are often responsible for gathering critical information—email addresses for continued communications, mailing addresses for product shipments, and billing information for payment processing to name just a few. So it shouldn’t come as much of a surprise that one of the most common questions I get asked about Web form d
From GUI to E(motional) UI :: UXmatters
The Evolution of an Idea For three years, from 2003 to 2006, my work focused on eyetracking studies. During that time, my team and I discovered a really important innovation in interaction design. We created user interfaces based on eyetracking that could radically transform people’s everyday use of personal computers. The computer seems magical, because it can understand what you really want to d
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Are Personas Still Relevant to UX Strategy? :: UXmatters
UX Strategy :: UXmatters
Trends in User Experience :: UXmatters
You Don’t Need a Title to Be a UX Professional :: UXmatters
Tips on Prototyping for Usability Testing :: UXmatters
IA Strategy: Addressing the Signatures of Information Overload :: UXmatters
The T-Model and Strategies for Hiring IA Practitioners: Part 2 :: UXmatters
User Experience in India :: UXmatters
Strategy06: A UX Professional’s Experience of the Conference :: UXmatters