Improve internal linking for SEO: Calculate Internal PageRank
Search Engine Land » SEO » Improve internal linking for SEO: Calculate Internal PageRank Improve internal linking for SEO: Calculate Internal PageRank Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as authoritative by search engines, based on a metric he calls "Internal PageRank." Your site architecture — the way you structure and organize internal l
#SMX Advanced keynote: Google's Gary Illyes talks RankBrain, Penguin update & more
Search Engine Land » Platforms » Google » Google algorithm updates » #SMX Advanced keynote: Google’s Gary Illyes talks RankBrain, Penguin update & more #SMX Advanced keynote: Google’s Gary Illyes talks RankBrain, Penguin update & more Day one of SMX Advanced concludes with the traditional Google keynote conversation covering the biggest issues in SEO. Good afternoon/evening from beautiful Seattle,
10 Local Link Building Tips for 2016
10 Local Link Building Tips for 2016 Building links for local businesses often requires a different strategy from traditional link building. Columnist Greg Gifford offers actionable tips that you can put to use right now. The conference season has kicked in already, and I’ve been overwhelmed with how many businesses have been asking for more local link building tips. I wrote a post here last sprin
Meet RankBrain: The Artificial Intelligence That's Now Processing Google Search Results
Search Engine Land » Platforms » Google » Google algorithm updates » Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results A machine-learning AI is handling a large fraction of Google's search queries. Move over, Google search algorithm hand-crafted by hard-working Google engin
Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months
Search Engine Land » Platforms » Google » Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months Google says a Panda refresh began this weekend but will take months to fully roll out. Many of you may not have noticed because this rollout is happening incredibly slowly. In fact, Google says the update c
Yahoo Search Testing Google Powered Search Results
Yahoo has confirmed it is testing using Google’s search results, something that’s allowed under its recently renegotiated deal with Microsoft. Until recently, Yahoo depended on Microsoft’s Bing for its search results. However, when Yahoo renegotiated the deal this past April, they opened up the possibility to try other search partners. Aaron Wall of SEO Book spotted Yahoo using Google’s results th
Google Webmaster Tools Crawl Errors: How To Get Detailed Data From the API
SearchBot requires a free Search Engine Land account to use, and gives you access to all SearchBot personas, an image generator, and much more! If you already have a Search Engine Land account, log in now. Otherwise, register here! Earlier this week, I wrote about my disappointment that granular data (the number of URLs reported, the specifics of the errors…) was removed from Google webmaster tool
Google Panda Update 20 Released, 2.4% Of English Queries Impacted
SearchBot requires a free Search Engine Land account to use, and gives you access to all SearchBot personas, an image generator, and much more! If you already have a Search Engine Land account, log in now. Otherwise, register here! Google has confirmed with us that on Thursday, September 27th, they released a Panda algorithm update – this would be the 20th Panda update and thus we are naming it Pa
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Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map